44% of the world’s population do not go past the first page when they search for a product or service. Many small businesses think that if they put a website out there, people will flock to buy what they are offering. After all, it’s such a cool thing they have to offer who could resist buying it?
So, they launch a website and sit back in their chair and wait for the orders to roll in. What they don’t know is, their product may be as wonderful as they think it is, but if no one can find the product on their website how do they even know they want to buy it? Think of your website like a billboard. You can have the greatest billboard ever created, advertising the coolest product or service in the world, but if it faces away from the highway who will ever see it?
Where do you get customers?
51% of all website traffic comes from search engines also known as organic traffic. Let’s face it – you created a website so customers would find you. Higher search engine rankings result in being seen more. If your website isn’t optimized for search engines, you could be missing out on a lot of revenue when someone searches for what you’re selling. In fact, according to SEO-hacker 90% of the world’s population never go beyond the first page of search results when they look for something. Add to this the fact that Google is always changing the algorithms for their searches and it makes keeping up with making sure your website is found a major headache for the DYI people out there. Techniques and strategies that worked just a few years ago no long bring the type of results that business owners want.
So what does SEO do for you? Well it can keep you ahead of your competition. Let’s compare; we have 2 websites that are offering the same product. Website A is optimized and website B is not. When someone searches for the product or service that both these websites offer, well, website A shows up on the search results while website B doesn’t. If the customers don’t know you exist they also can’t buy from you.
SEO isn’t just for finding your website by using keywords in search engines; it can also improve your customer’s experience. It shows how fast your pages load, if they’re high quality content, is it easy to navigate and is it secure? No one wants to click on a website just to get the blue circle of death twirling on their monitor.
So why do you need to optimize your website?
Well first, over 40% of revenue is captured by organic traffic. Second, without a doubt Search Engine Optimization is one of the most cost effective marketing strategies out there today. SEO will give you the most bang for your buck because it enables you to target the people who are interested in your product or service. It also works well with other marketing strategies. It’s like planting a tomato in a garden. You don’t get tomatoes that very night to eat. You have to water it, the sun has to shine on it, and it has to be weeded now and then. It is work in the beginning, but, when those tomatoes start coming they just keep coming and coming and you reap a huge reward for the work you put into it. SEO is where you will get your future customers and usually takes 6 – 12 months to see results. So why do it? Because you can get customers through the door now using other marketing strategies but that SEO billboard is on the highway every day for your customers to see.
So do you need SEO?
You can have the best product but if customers don’t know about it you can’t make money. When implementing SEO you need to understand that it takes time. As I stated the normal timeframe for an effective SEO is 6-12 months. If you need something that gets you revenue quickly paid advertising campaigns work the best. That doesn’t mean you should ignore SEO however. Once the paid advertising stops, getting customers also stops. Paid campaigns are like turning a faucet off and on. You run ads, the faucet is on, you stop the ads the faucet is off. SEO is always out there and will keep working for you 24/7, you just have to be patient.
Can you do it yourself? Absolutely, but you need to think about it like fixing your car. If you need to fix something with your car you can watch YouTube videos and learn to fix your car. The problem is, if you don’t fix it right, you could end up with much larger problems that could cost way more than the original issue when you have to bring it to a mechanic to fix. It works the same way with SEO. If you don’t have the money to hire a professional now learn how to do Facebook campaigns and get money coming through the door. Once you have the money hire a SEO professional.