Why is Lead Generation important?

The big buzz word in online marketing is Lead Generation. Why is it important? According to Blog 85% of expert marketers say that lead generation marketing is the most important element in their marketing arsenal. Yet only 42% of business owners have an active plan in place. Let’s face it if you don’t have customers – you don’t have a business. Whether you’re a startup or a multimillion dollar business leads are the life blood of your company. Businesses of all sizes need leads like humans need air.  So first, let’s learn what a lead is.

What is an online lead?

A lead is someone that raisers their hand and says they are interested in your product or service. It is the start of a sale.  Leads can come from many different sources. Leads can come from a phone call, networking or word of mouth just to name a few. Today’s buyer is completely different from buyers from just 10 years ago. Online leads come from website traffic, paid ads such as Facebook or Google and improved search engine optimization. According to awario companies that engage in social selling get 199% better ROI on their advertising dollars.

How do Lead Generation companies get leads?

One way lead generation companies get leads is by content syndication. They use your content and push it out to other channels so they can increase your brand awareness and drive traffic to your site. Other companies use email. Email can be very effective if it targets specific customers that fit your demographics. Other techniques are Social media marketing, online advertising, optimizing your landing page and optimizing your website.

What do you need to look for in a Lead Generation Company?

Since no one knows your business better than you, some small businesses try to take on generating their own leads. This can be a huge mistake. Lead generation changes almost daily and just keeping up with changing algorithms can be exhausting to the DYI business owner. Outsourcing can save your time and money in the long run.

That being said not all Lead Generation companies are created equal. Some specialize in specific niches and this can give you the best ROI for your money. Make sure that the leads you are getting are not just data dumps. Some companies gather data and sell it to whoever buys the leads. This means you are getting leads that you will be competing against other companies that also bought the same leads. Make sure that your Lead Generation Company has the right tools in place to help maximize the impact of the leads. Make sure they focus on the quality of the leads, not just quantity.

Contact us if you need help with leads.

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